4MAC- Recerca Turística i Educativa

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Garcia Sastre, A.; Payeras, M.; Jacob, M.; Alemany, M.. , "The Design of Marketing Strategies as the Tourist Profile Evolves in the Balearic Islands" [www.china-spain.org], Proceedings of the Second International Conference on Tourism between China - Spain. Tourism development under the globalization environment. (Editor in chief Yuhua Luo). Espanya, 2011. Publicacions multimèdia.
Margarita Payeras; Marta Jacob. , "Claves para el futuro balear". Espanya, 2011. Article.