Direcció i gestió d'empreses i destins turístics

Publicacions en revistes

  • Onofre Martorell, "The Franchise Contract In Hotel Chains", "Tourism Economics", 2008. Article.
  • Martorell Cunill, O.; Mulet Forteza, C., "The relationship between hotel chains growth strategies and their return on investment", "Modelling, measurement and control", Volum 29, Número 1 i 2, Pàgines 18-36, 2008. Article.
  • Martorell Cunill, O.; Mulet Forteza, C.; Rosselló Miralles, M., "Valuing growth strategy management by hotel chains based on the reals options approch", "Tourism Economics", Volum 14, Número 3, Pàgines 511-526, 2008. Article.
  • Garau-Vadell, J.; de Borja-Sole LL., "Golf in mass tourism destinations facing seasonality: a longitudinal study", "Tourism Review", Volum 63, Número 2, Pàgines 16-25, 2008. Article.
  • Campo-Martinez S.; Garau-Vadell J.B., "The influence of nationality on the generation of tourist satisfaction with a destination.", "Tourism Analysis", Volum 13, Número 1, Pàgines 81-92, 2008. Article.
  • Garau Vadell, J.B.; Orfila-Sintes, F., "Internet innovation for external relations in the Balearic hotel industry", "Journal Of Business & Industrial Marketing", Volum 23, Número 1, Pàgines 70-80, 2008. Article.